Our most natural toothpaste yet.

The Humble Co. launches COSMOS-Certified Natural Toothpaste with 99.4% natural ingredients. The Humble Co., the Swedish brand making everyday care a little cleaner and a lot kinder, announces the launch of Humble Natural Toothpaste: an upgraded range featuring 99.4% ingredients from natural origin, COSMOS Natural certification, and endlessly recyclable aluminium tubes for a lower-impact brush, every day.

Designed to make oral care feel simple, safe, and good to the core, the new lineup is Vegan Certified and free from SLS and sugar, with four fresh flavour options to match different needs:

• Fresh Mint delivers classic, cooling freshness with cavity-fighting fluoride (1450 ppm) and zinc citrate.
• Whitening uses stain-lifting bamboo charcoal and minerals from volcanic lava stone for a brighter smile.
• Sensitive offers gentle care with potassium citrate and enamel-supporting hydroxyapatite.
• Kids Strawberry brings a sweet, safe flavour with fluoride (1000 ppm) and hydroxyapatite for little smiles.

Across the range, each formula combines fluoride for cavity protection with zinc citrate and/or hydroxyapatite for enamel support, plus organic aloe vera to soothe and xylitol to help keep mouths comfortably moisturized.

Why choose Humble Co. Natural Toothpaste

• Protects against cavities & plaque
• Gentle on enamel, kind to gums
• 99.4% ingredients from natural origin; COSMOS Natural & Vegan Certified
• Free from PFAS, PTFE and unnecessary additives

The Humble Natural Toothpaste range is available now at thehumble.co and select retailers worldwide.

Press Contact
Louise Lehmann
Marketing manager
The Humble Co.
louise@thehumble.co